  Featured 12/2k-OS X launch |
The Path to OS X The killer setup: iMac, iDVD, iTunes,
iMovie2, SuperDrive and OSX. According to Steve Jobs at the recent
analyst meeting, this very setup may be the all-in-one killer
Apple puts forth in a calendar year. All the moons have begun
to align, starting with the first moon of OSX approaching in
a matter of weeks, and the moon of SuperDrive already in place.
Once the iMac swings in, we've got it. But the announcement that
the "consumer" computers of Apple's product line could
get the SuperTreatment, it begs the question of Apple's current
iMac strategy-- what will be the first full OSX consumer-computers?
Surely the computers that debut with OSX pre-installed will be
the heralding products of Apple's success or failure. These will
be the machines Apple breeds the new computer user's confidence
on. I have two iMac predictions for MWTokyo: 1) Hardly anything will change. Maybe a color or two will be "improved" and the obligatory firmware/graphics card upgrade will take place, but for the most part no giant redesign, just the "all ready for OSX" consumer computer being pumped to stores with OSX preinstalled. The first Apple with OSX will be the cash cow that allowed Apple to afford OSX's launch. Appropriate. Biggest surprise: The Pro keyboard/mouse gets the color treatment with iMac color tints. 2) Giant we-didn't-see-this-coming announcement. Notice Steve was talking about the SuperDrive in his analyst meeting. SuperDrive. The fact that only the DVD burning drive has a fancy name is the key here. Apple wants/needs the CD burning drives to become second nature, of-course-it-burns style inclusions in all of it's hardware. When customers at Circuit City ask if an Apple desktop computer burns CD's the salesperson needs to give a condescending "oh, yeah..of course, everything but the portables burn" but that's only if you can get a Circuit City employee to talk to you while you're in the Apple section (much less get one that knows anything about Macs). My lengthy rant here is to predict that the iMacs will debut with everything I spoke of in the first prediction, plus CD-RW capability...iTunes, iMovie2, OSX, pre-installed. No price change (this will hurt Apple initially, but be worth it). Biggest surprise: A Dual Processor DV to finally make the iMac DV stand out from the rest. The stage design for the March OSX launch is wrapping up and as consumers
begin to unpack their Titanium Apple's and take a bite, we step back
to see what hardware moons will align... |
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